SWEEPSTAKES FOCUSES ON FOOD LABELS

OMAHA, Neb. -- A nationwide Nutrition Facts Label Sweepstakes that aims to teach consumers about the new food label format is set to get under way this week.The sweepstakes, with $1 million in prizes, is the brainchild of Phil Sokolof, president of the National Heart Savers Association here, and has been endorsed by the Food Marketing Institute, Washington.It runs from Sept. 1 through Oct. 31, and

OMAHA, Neb. -- A nationwide Nutrition Facts Label Sweepstakes that aims to teach consumers about the new food label format is set to get under way this week.

The sweepstakes, with $1 million in prizes, is the brainchild of Phil Sokolof, president of the National Heart Savers Association here, and has been endorsed by the Food Marketing Institute, Washington.

It runs from Sept. 1 through Oct. 31, and will be merchandised through broadcast announcements and full-page ads in lead

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