SWEET AND SCARY

Even in this era of health and wellness, no one wants to be dubbed "the house that hands out apples or pennies on Halloween night," said Eric Anderson, vice president of marketing for Fresh Encounter, the Findlay, Ohio-based supermarket chain with 30 stores.Retailers are convinced that even the healthiest consumers will set aside their disciplined diets and allow themselves and their children one

Even in this era of health and wellness, no one wants to be dubbed "the house that hands out apples or pennies on Halloween night," said Eric Anderson, vice president of marketing for Fresh Encounter, the Findlay, Ohio-based supermarket chain with 30 stores.

Retailers are convinced that even the healthiest consumers will set aside their disciplined diets and allow themselves and their children one night of treats.

"There are many low- and no-sugar alternatives to the tradition

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