SWEET CHARITY

RICHMOND, Va. - People like to save money, and they also enjoy giving back. A private-label program from Ukrop's Super Markets is betting that the two desires aren't mutually exclusive.When shoppers use their loyalty card to buy products from any of Ukrop's seven private-label lines - representing 7,000 stockkeeping units - the retailer will give 3% of the sale to charity. It expects to donate about

RICHMOND, Va. - People like to save money, and they also enjoy giving back. A private-label program from Ukrop's Super Markets is betting that the two desires aren't mutually exclusive.

When shoppers use their loyalty card to buy products from any of Ukrop's seven private-label lines - representing 7,000 stockkeeping units - the retailer will give 3% of the sale to charity. It expects to donate about $400,000 annually this way.

It's all part of a new partnership with Benevolin

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