SWEET INSPIRATION

There once was a time when the Snickers brand could be found only in the candy aisle. The same goes for Tastykake, which was exclusively situated in baked goods; and for Snyder's of Hanover, which was located only in the salty snacks section.Today, this is no longer the case. A rising number of co-branded and licensed products is giving these and other brands exposure in a different part of the store:

There once was a time when the Snickers brand could be found only in the candy aisle. The same goes for Tastykake, which was exclusively situated in baked goods; and for Snyder's of Hanover, which was located only in the salty snacks section.

Today, this is no longer the case. A rising number of co-branded and licensed products is giving these and other brands exposure in a different part of the store: the ice cream department.

Co-branded products have an advantage over the ma

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