SWEET SEASON

The approach of Thanksgiving kicks off prime time for sales in retail bakeries. To build traffic during the holiday season, retailers feature prominent signature products, dramatic displays, tastings that introduce customers to lesser-known ethnic favorites and community-oriented events. What a time to introduce new products or just show everybody what you have, said Carl Richardson, a Rochester,

The approach of Thanksgiving kicks off prime time for sales in retail bakeries.

To build traffic during the holiday season, retailers feature prominent signature products, dramatic displays, tastings that introduce customers to lesser-known ethnic favorites and community-oriented events.

“What a time to introduce new products — or just show everybody what you have,” said Carl Richardson, a Rochester, Mich.-based bakery consultant and veteran of the supermarket industry. “There

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TAGS: Bakery