SWEET SENSE

SPRINGFIELD, Mass. -- The in-store bakery sits right up front in Big Y's World Class store format, and it holds a prominent position in the 42-unit chain's strategy for fresh-foods marketing as well.At the chain's flagship 65,000-square-foot store in Manchester, Conn., bakery is perched to the right of the entrance, alongside the premium coffee shop, and aromas wafting from one of its scratch production

SPRINGFIELD, Mass. -- The in-store bakery sits right up front in Big Y's World Class store format, and it holds a prominent position in the 42-unit chain's strategy for fresh-foods marketing as well.

Register to view the full article