SWEET SKILLS

Supermarkets are using high technology as well as tried-and-true formulas to hold their own against discounters who continue to encroach on candy sales.Promotional tie-ins, computer-generated planograms to maximize space and attractiveness, and cross-merchandising concepts are a few of the strategies retailers are using to compete with alternative formats.They reaped the benefits of their efforts

Supermarkets are using high technology as well as tried-and-true formulas to hold their own against discounters who continue to encroach on candy sales.

Promotional tie-ins, computer-generated planograms to maximize space and attractiveness, and cross-merchandising concepts are a few of the strategies retailers are using to compete with alternative formats.

They reaped the benefits of their efforts this year, in impressive candy sales of $2.4 billion for nonseasonal items, up

Register to view the full article

test - Advanced Registered User

Already a member? .