SWEETENING THE FLORAL SALE

Retailers are placing more emphasis on merchandising savvy in an effort to make floral sales bloom.They are growing the business with a series of tactics designed to catch customers' attention quickly and often.Positioning the department at the front of the store, placing spot displays throughout the store, and increasing the variety of items offered are some of the methods they're using to push rings

Retailers are placing more emphasis on merchandising savvy in an effort to make floral sales bloom.

They are growing the business with a series of tactics designed to catch customers' attention quickly and often.

Positioning the department at the front of the store, placing spot displays throughout the store, and increasing the variety of items offered are some of the methods they're using to push rings higher in an impulse-driven category.

Supermarket floral dire

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