SWEETENING THE SHARE

CHICAGO -- Grocers are well aware they're losing candy sales to other classes of trade. But do they know how and why? More importantly, do they know how to stem the tide?Brach & Brock Confections here, the country's fourth-largest candy manufacturer, has some answers to this retailing conundrum, starting with the mass merchandiser challenge."The mass merchandisers have realized the potential of the

CHICAGO -- Grocers are well aware they're losing candy sales to other classes of trade. But do they know how and why? More importantly, do they know how to stem the tide?

Brach & Brock Confections here, the country's fourth-largest candy manufacturer, has some answers to this retailing conundrum, starting with the mass merchandiser challenge.

"The mass merchandisers have realized the potential of the candy category by emphasizing larger sizes," said Brach & Brock's vic

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