SWEPT AWAY

A new wave of creative products is overtaking supermarkets. Witness this revolution in the home cleaning products aisle, where manufacturers are making big changes in the name of convenience and brand loyalty.In the five years since the electrostatic dust mop first arrived on store shelves, an entire segment has grown around what manufacturers are calling "convenience cleaning" items: toilet bowl

A new wave of creative products is overtaking supermarkets. Witness this revolution in the home cleaning products aisle, where manufacturers are making big changes in the name of convenience and brand loyalty.

In the five years since the electrostatic dust mop first arrived on store shelves, an entire segment has grown around what manufacturers are calling "convenience cleaning" items: toilet bowl cleaners with flushable cleaning heads; bucketless mopping systems; single-use, premoist

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