SWIFT TAKES DIFFERENT APPROACH

GREELEY, Colo. -- Long before mad cow disease took the spotlight in North America, Swift & Co. here, the third-largest fresh beef and pork processor in the U.S., was developing a comprehensive animal identification system that ultimately will track beef from the birth of the animal through the production process.Officials at Swift said they are seeing greater interest from cattle suppliers taking

GREELEY, Colo. -- Long before mad cow disease took the spotlight in North America, Swift & Co. here, the third-largest fresh beef and pork processor in the U.S., was developing a comprehensive animal identification system that ultimately will track beef from the birth of the animal through the production process.

Officials at Swift said they are seeing greater interest from cattle suppliers taking a closer look at identification programs, as well as from retailers and food-service

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