A SWIMMING TIME FOR SHRIMP

While other segments of the frozen seafood category are drowning all around it, the frozen shrimp segment is managing to swim along at a nice pace.The most recent scanning sales records available show increased sales of frozen breaded shrimp at supermarkets.According to Nielsen North America, Northbrook, Ill., unit sales of frozen breaded shrimp were up 12.2% and dollar volume up 15.5% for the 52

While other segments of the frozen seafood category are drowning all around it, the frozen shrimp segment is managing to swim along at a nice pace.

The most recent scanning sales records available show increased sales of frozen breaded shrimp at supermarkets.

According to Nielsen North America, Northbrook, Ill., unit sales of frozen breaded shrimp were up 12.2% and dollar volume up 15.5% for the 52 weeks ended June 11, the latest period analyzed. Unbreaded shrimp, while suffer

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