SWITCH TO SERVICE CHICKEN UPS SALES

LANCASTER, Pa. -- Darrenkamp's Markets has sent its fried chicken sales soaring by switching the way it offers the product -- going from self-service to a service counter.At its largest store on the outskirts of town, the retailer made the change for several reasons, including better presentation, easier product rotation, customer-associate interaction and a better value for the customer. In five

LANCASTER, Pa. -- Darrenkamp's Markets has sent its fried chicken sales soaring by switching the way it offers the product -- going from self-service to a service counter.

At its largest store on the outskirts of town, the retailer made the change for several reasons, including better presentation, easier product rotation, customer-associate interaction and a better value for the customer. In five weeks, sales have risen by 40%, and shrink has plummeted by at least 30%, officials said

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