The launch of Aleve (naproxen sodium) has focused supermarkets' attention on switches of prescription drugs to over-the-counter status as never before, say supermarket pharmacy directors. In the process, communication between pharmacy and health and beauty care directors and managers has improved markedly. The rollout of Aleve also is expected to forever alter how supermarkets handle future switches.
Supermarkets' aggressive efforts are paying off. Aleve sales through supermarkets for