SWITCHING ATTITUDES

Retailers are sharpening their distribution and marketing programs in response to the rapid market entry of drugs that have gone from prescription to over-the-counter availability."We've taken a more positive, proactive attitude," said Patrick Gallagher, buyer-merchandiser at Market Basket Stores,a 36-store chain based in Nederland, Texas.Chains are ensuring that shippers are in stores when national

Retailers are sharpening their distribution and marketing programs in response to the rapid market entry of drugs that have gone from prescription to over-the-counter availability.

"We've taken a more positive, proactive attitude," said Patrick Gallagher, buyer-merchandiser at Market Basket Stores,

a 36-store chain based in Nederland, Texas.

Chains are ensuring that shippers are in stores when national advertising breaks, and that products are on the shelves after fl

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