TABLOID-SIZE CIRCULARS PREFERRED: ADVO SURVEY

WINDSOR, Conn. -- Consumers prefer tabloid-size supermarket circulars to those done broadsheet-style, a survey of shoppers conducted for Advo here has revealed.Advo's second Annual Review of Circular Advertising Practices, released today, also found shoppers prefer having items in the circular grouped by aisle. Among the other features they favor in circulars: recipes, simplified coupons and space

WINDSOR, Conn. -- Consumers prefer tabloid-size supermarket circulars to those done broadsheet-style, a survey of shoppers conducted for Advo here has revealed.

Advo's second Annual Review of Circular Advertising Practices, released today, also found shoppers prefer having items in the circular grouped by aisle. Among the other features they favor in circulars: recipes, simplified coupons and space for shopping lists.

"Our findings show that by listening to the voice of the co

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