TAILOR AND ENHANCE ETHNIC FRESH-FOOD OFFERINGS: STUDY

LAS VEGAS -- Best practices for the merchandising of ethnic fresh foods require defining a look, tailoring the offerings to ethnic shoppers, and enhancing the in-store experience to reflect native shopping habits, according to industry experts who spoke at the annual convention and exposition of the International Dairy-Deli-Bakery Association.Willard Bishop, president of Willard Bishop Consulting,

LAS VEGAS -- Best practices for the merchandising of ethnic fresh foods require defining a look, tailoring the offerings to ethnic shoppers, and enhancing the in-store experience to reflect native shopping habits, according to industry experts who spoke at the annual convention and exposition of the International Dairy-Deli-Bakery Association.

Willard Bishop, president of Willard Bishop Consulting, Barrington, Ill., and Terry Soto, president, About Marketing Solutions, Burbank, Calif.

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