TAILOR-MADE RESPONSE

In their efforts to capture consumer spending in the store, where most of the purchasing decisions are made, manufacturers view account/retailer-specific programs as the most effective promotion, a new Supermarket News study finds.In response to the question "Which of the following types of consumer promotions are you focusing more on now than in the past?", more than half (58%) said account-retailer

In their efforts to capture consumer spending in the store, where most of the purchasing decisions are made, manufacturers view account/retailer-specific programs as the most effective promotion, a new Supermarket News study finds.

In response to the question "Which of the following types of consumer promotions are you focusing more on now than in the past?", more than half (58%) said account-retailer specific, according to SN's 2006 Survey of Manufacturer Promotional Practices.

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