TAKE ME TO THE WATER

Enhanced water may be soaking up strong sales, but regular bottled water is drenched with consumer demand as well.Concerns about terrorism have aided what was already a strong category, according to several retailers polled by SN.At Fairway Market, New York, bottled water sales are up about 54% this year compared to last year. The three-store retailer carries Poland Spring and Great Bear.Paul Weiner,

Enhanced water may be soaking up strong sales, but regular bottled water is drenched with consumer demand as well.

Concerns about terrorism have aided what was already a strong category, according to several retailers polled by SN.

At Fairway Market, New York, bottled water sales are up about 54% this year compared to last year. The three-store retailer carries Poland Spring and Great Bear.

Paul Weiner, natural food buyer, attributes the strong performance, in part, to

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