Enhanced water may be soaking up strong sales, but regular bottled water is drenched with consumer demand as well.
Concerns about terrorism have aided what was already a strong category, according to several retailers polled by SN.
At Fairway Market, New York, bottled water sales are up about 54% this year compared to last year. The three-store retailer carries Poland Spring and Great Bear.
Paul Weiner, natural food buyer, attributes the strong performance, in part, to