TAKING OFF

No longer a niche category in natural food stores, air-chilled chicken is making its way into conventional supermarkets. Indeed, Publix Super Markets, Lakeland, Fla., rolled out a line under its private-label GreenWise line of natural and organic foods chainwide in December. Ukrop's Super Markets, Richmond, Va., and several other independent chains plan to add it in the near future. At the same time,

No longer a niche category in natural food stores, air-chilled chicken is making its way into conventional supermarkets.

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