TAKING THE ADVANTAGE

An exclusive SN survey indicates that supermarkets have an opportunity to increase their share of the burgeoning demand for natural/organic food.Yet, some industry observers warn that supermarkets may be missing out by not recognizing the needs of natural/organic shoppers and making their stores a true destination for these consumers.The survey also found that many consumers want and often expect

An exclusive SN survey indicates that supermarkets have an opportunity to increase their share of the burgeoning demand for natural/organic food.

Yet, some industry observers warn that supermarkets may be missing out by not recognizing the needs of natural/organic shoppers and making their stores a true destination for these consumers.

The survey also found that many consumers want and often expect retailers to do a good job in showing off their natural/organic selections thro

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