TAKING ADVANTAGES

UNIVERSAL CITY, Calif. -- The future for supermarket video remains promising, with new and varied products on the horizon, and many untapped promotional opportunities. But to take advantage of it, studios and retailers must find ways to bring the magic of Hollywood into the stores.This is true on both the rental and sell-through sides of the business, said Andrew Kairey, executive vice president of

UNIVERSAL CITY, Calif. -- The future for supermarket video remains promising, with new and varied products on the horizon, and many untapped promotional opportunities. But to take advantage of it, studios and retailers must find ways to bring the magic of Hollywood into the stores.

This is true on both the rental and sell-through sides of the business, said Andrew Kairey, executive vice president of Universal Studios Home Video here.

"There is a real task in front of all of us

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