TAKING CHARGE

Through a combination of new technologies and more aggressive merchandising strategies, supermarkets expect a reinvigorated battery category in the months ahead.With mostly positive experiences selling higher-end batteries and rechargeables, retailers polled during the recent GMDC General Merchandise Conference in Phoenix said they were looking forward to the upcoming introduction of Panasonic's Oxyride

Through a combination of new technologies and more aggressive merchandising strategies, supermarkets expect a reinvigorated battery category in the months ahead.

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