TAKING CHARGE

Retailers are energizing the battery category for the holidays.Batteries are getting fueled with more power, a higher count within multipacks, and larger visibility at retail as supermarkets get ready for the fourth quarter."It's going to be as aggressive as last year," said Greg Unkrich, nonfoods buyer, Remke Markets, Covington, Ky. The retailer switched to larger eight-count and 10-count bonus packs

Retailers are energizing the battery category for the holidays.

Batteries are getting fueled with more power, a higher count within multipacks, and larger visibility at retail as supermarkets get ready for the fourth quarter.

"It's going to be as aggressive as last year," said Greg Unkrich, nonfoods buyer, Remke Markets, Covington, Ky. The retailer switched to larger eight-count and 10-count bonus packs of alkaline "heavy-duty" and "new technology" batteries, he said.

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