It's a health issue that strikes heavily at supermarkets' core shoppers -- women.
Urinary incontinence is an embarrassing condition that sufferers are reluctant to talk about. Therefore, estimates of those who have the condition vary widely, from 13 million to 30 million people. Of those with the condition, 85% are women.
Those numbers will only grow given the aging baby-boom population, said retailers interviewed by SN. The category is up, 10.4%, across all three channel