TAKING THE INITIATIVE

Efficient Consumer Response again will be the main topic of conversation at the Food Marketing Institute's annual convention in Chicago this week. But the details everyone will be talking about have changed enormously.A year ago, little more than the broad outline and sweeping promises of the industry's ambitious ECR initiative -- projected to cut $30 billion in costs out of the distribution system

Efficient Consumer Response again will be the main topic of conversation at the Food Marketing Institute's annual convention in Chicago this week. But the details everyone will be talking about have changed enormously.

A year ago, little more than the broad outline and sweeping promises of the industry's ambitious ECR initiative -- projected to cut $30 billion in costs out of the distribution system -- were making the big headlines.

Now the show should serve as a key opportuni

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