TAKING INITIATIVES

Center Store merchandisers are getting aggressive, fighting hard to protect their turf from alternate classes of trade as well as encroaching in-store perimeter departments.That aggressiveness manifesteditself in many ways in 1995. Here are a handful of specific strategies that became prevalent during the last 12 months:A pronounced move toward the store-within-a-store concept. Candy shops, pet centers

Center Store merchandisers are getting aggressive, fighting hard to protect their turf from alternate classes of trade as well as encroaching in-store perimeter departments.

That aggressiveness manifested

itself in many ways in 1995. Here are a handful of specific strategies that became prevalent during the last 12 months:

A pronounced move toward the store-within-a-store concept. Candy shops, pet centers and baby marts are springing up on an almost daily basis.

Register to view the full article

test - Advanced Registered User

Already a member? .