When Licensing '96, the industry's premiere showcase, kicks off in New York's Jacob Javits Center June 24, marketers will have their best chance of the year to get up to date on this powerful branding technique.
How powerful? Sales of all licensed products continued to manage a modest rate of growth at retail in 1995, reaching $100 billion. The gain was between 1% and 2% in 1995 vs. 1994, according to Licensing Letter, which tracks the business.
On balance, 1995 was a very goo