TAKING MEAT APPROACH SAID TO LURE MEN TO SEAFOOD

HYDE PARK, N.Y. -- "The seafood section is already attractive to men," said Tim Ryan, a senior vice president at the Culinary Institute of America here and a food marketing expert. "They have nice large fish, and guys are going to want to wander over."But even if you get them to sniff the bait, convincing men to buy more seafood is another matter, especially when they are probably more comfortable

HYDE PARK, N.Y. -- "The seafood section is already attractive to men," said Tim Ryan, a senior vice president at the Culinary Institute of America here and a food marketing expert. "They have nice large fish, and guys are going to want to wander over."

But even if you get them to sniff the bait, convincing men to buy more seafood is another matter, especially when they are probably more comfortable at the meat case.

Indeed that comfort level is a key to selling more seafood to

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TAGS: Seafood