TAKING ON TECHNOLOGY

Food brokers have devised a strategy for 1995 to ensure that they remain "in the loop" as Efficient Consumer Response moves from theory to practice.In response to ECR pilots that cry out for a massive upgrade in information technology, brokers have adopted that cause as their New Year's resolution. To most effectively demonstrate that they add value -- and not cost -- to the process, brokers say they

Food brokers have devised a strategy for 1995 to ensure that they remain "in the loop" as Efficient Consumer Response moves from theory to practice.

In response to ECR pilots that cry out for a massive upgrade in information technology, brokers have adopted that cause as their New Year's resolution. To most effectively demonstrate that they add value -- and not cost -- to the process, brokers say they will invest in training and systems that drive profitability for their retail custom

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