MONTVALE, N.J. -- A&P here isn't chicken when it comes to playing in the branded restaurant arena.
The chain has launched a branded chicken restaurant of its own, inside a new store in Kenilworth, N.J.
The chain is also apparently ready to brave the competition for hot chicken meals. The A&P concept, called Just Chicken, is placed right at the front of the Kenilworth store. What's more, the site selected for the concept's debut is within a mile of competing home meal r