TAKING THE WRAP

Tortillas. Pitas. Roti. Lahvosh. Few retailers spend much time thinking about these ethnic flatbreads, but if industry observers are correct, they soon will be.We're talking wrap sandwiches, the latest quick-dining trend and one that fast-food restaurants are adapting with a frenzy.These humble sheets of dough with fresh food rolled inside them could help retailers provide a contemporary alternative

Tortillas. Pitas. Roti. Lahvosh. Few retailers spend much time thinking about these ethnic flatbreads, but if industry observers are correct, they soon will be.

We're talking wrap sandwiches, the latest quick-dining trend and one that fast-food restaurants are adapting with a frenzy.

These humble sheets of dough with fresh food rolled inside them could help retailers provide a contemporary alternative to the tried, true and tired supermarket sandwich. Or, less optimistically,

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