TAPPING INTO HEALTH

Supermarket prepared-food programs across the country are being designed to meet consumers' needs for convenient meals solutions. But should meals merchandisers also be tapping into another important trend, by offering specific products to shoppers looking for ways to eat healthier?Some operators say yes, and they are busy working "healthy" items, such as low-fat or low-sodium meals, into their programs.

Supermarket prepared-food programs across the country are being designed to meet consumers' needs for convenient meals solutions. But should meals merchandisers also be tapping into another important trend, by offering specific products to shoppers looking for ways to eat healthier?

Some operators say yes, and they are busy working "healthy" items, such as low-fat or low-sodium meals, into their programs. Others say they are considering adding healthy meals as a way to build on years

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