ON TARGET

Supermarkets are enriching their total-store performance and raising their image as category destinations by tailoring magazine assortments to individual stores.In addition, retailers are continuing to outpost titles within areas of parallel interest -- such as Fit Pregnancy and Parenting by baby care, Gourmet and Bon Appetit by fresh foods, Men's Health and Shape by vitamins and supplements.Such

Supermarkets are enriching their total-store performance and raising their image as category destinations by tailoring magazine assortments to individual stores.

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