Target Corp.'s Archer Farms Edamame Steam-in-the-Bag vegetables benefit from two trends dominating food-retailing: health and convenience.
For one, edamame fit perfectly with consumers' growing health and wellness concerns. Meaning "beans on branches," edamame are young, green soybeans that are harvested at the peak of ripening.
Edamame have been used for about 2,000 years as a major source of protein in East Asia. In the United States, edamame once were found only at health f