THE TARGET MARKET

The number of retailers offering technology-based in-store marketing programs with the ability to strengthen relationships with their best customers continues to grow at a strong rate. Retailers are seeing some of these relationships flourish when they apply frequent-shopper and item-movement databases to other marketing initiatives.Interactive kiosks, targeted sampling and in-store coupons distributed

The number of retailers offering technology-based in-store marketing programs with the ability to strengthen relationships with their best customers continues to grow at a strong rate. Retailers are seeing some of these relationships flourish when they apply frequent-shopper and item-movement databases to other marketing initiatives.

Interactive kiosks, targeted sampling and in-store coupons distributed based on consumer profiles are a few of the ways retailers are trying to improve t

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TAGS: Supervalu