TARGET: MARKETING TO HISPANICS WORTH EFFORT

CHICAGO -- Retailers who embrace Hispanic shoppers now are poised to reap tremendous benefits in the ensuing years, a Target Corp. executive said.Roberto Estrada, the retailer's senior group manager, marketing, said manufacturers and retailers alike should begin taking steps to understand the "Hispanic paradox," a series of mistaken impressions Anglo operators have of this fast-growing ethnic market."Don't

CHICAGO -- Retailers who embrace Hispanic shoppers now are poised to reap tremendous benefits in the ensuing years, a Target Corp. executive said.

Roberto Estrada, the retailer's senior group manager, marketing, said manufacturers and retailers alike should begin taking steps to understand the "Hispanic paradox," a series of mistaken impressions Anglo operators have of this fast-growing ethnic market.

"Don't think that one particular appeal to a category or a preference for a

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