TARGET SEES NEED TO BETTER COMMUNICATE LOW-PRICE STORY

MINNEAPOLIS -- SuperTarget's enticing looks and mix of gourmet offerings may be sending mixed messages to customers, who don't realize the prices are within 1% to 2% of those of Wal-Mart Stores, Bentonville, Ark., and 10% to 15% lower than those of traditional supermarket operators."The challenge is the goods look so good that guests aren't understanding we're priced as low as we are," said Robert

MINNEAPOLIS -- SuperTarget's enticing looks and mix of gourmet offerings may be sending mixed messages to customers, who don't realize the prices are within 1% to 2% of those of Wal-Mart Stores, Bentonville, Ark., and 10% to 15% lower than those of traditional supermarket operators.

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TAGS: Walmart