TARGET SEES NEED TO BETTER COMMUNICATE LOW-PRICE STORY

MINNEAPOLIS -- SuperTarget's enticing looks and mix of gourmet offerings may be sending mixed messages to customers, who don't realize the prices are within 1% to 2% of those of Wal-Mart Stores, Bentonville, Ark., and 10% to 15% lower than those of traditional supermarket operators."The challenge is the goods look so good that guests aren't understanding we're priced as low as we are," said Robert

MINNEAPOLIS -- SuperTarget's enticing looks and mix of gourmet offerings may be sending mixed messages to customers, who don't realize the prices are within 1% to 2% of those of Wal-Mart Stores, Bentonville, Ark., and 10% to 15% lower than those of traditional supermarket operators.

"The challenge is the goods look so good that guests aren't understanding we're priced as low as we are," said Robert Ulrich, chairman and chief executive officer, Target Corp., at a press session followin

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