Target Sees Strong Gains in Expanded Perishables

PHILADELPHIA Expanded food assortments at Target stores have lifted shopper frequency as never before, Doug Scovanner, executive vice president and chief financial officer, told an investors conference here last week. In remodeled stores with the new, expanded P-fresh food departments, sales and traffic are up an average of 6% 12 months after the remodelings, he said, which translates into 1,000 extra

PHILADELPHIA — Expanded food assortments at Target stores have lifted shopper frequency “as never before,” Doug Scovanner, executive vice president and chief financial officer, told an investors conference here last week.

In remodeled stores with the new, expanded P-fresh food departments, sales and traffic are up an average of 6% 12 months after the remodelings, he said, which translates into 1,000 extra trips per store per week, or gains of $4.5 million at minimum per year.

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