TARGET SHOOTS FOR CHIC FOOD IMAGE

KALAMAZOO, Mich. -- Target Stores is striving to make the food component of its SuperTarget outlets more exciting by employing many of the same marketing strategies that worked for its traditional discount stores, an executive from the company told attendees at the Western Michigan University Food Marketing Conference here last week.As it does with apparel and housewares, Target is augmenting its

KALAMAZOO, Mich. -- Target Stores is striving to make the food component of its SuperTarget outlets more exciting by employing many of the same marketing strategies that worked for its traditional discount stores, an executive from the company told attendees at the Western Michigan University Food Marketing Conference here last week.

As it does with apparel and housewares, Target is augmenting its low-priced grocery offerings with foodstuffs from celebrity chefs and other well-known f

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