TARGETING THE BITE

Rather than marketing all candy as a destination stop, some retailers are emphasizing one segment, whether it's seasonal, instantly consumable, novelty, boxed or bulk.Of the retailers polled by SN, most said they are not designating candy as a "destination" category as defined by Efficient Consumer Response and category management theories.For example, shoppers at Food Lion stores can expect promotions

Rather than marketing all candy as a destination stop, some retailers are emphasizing one segment, whether it's seasonal, instantly consumable, novelty, boxed or bulk.

Of the retailers polled by SN, most said they are not designating candy as a "destination" category as defined by Efficient Consumer Response and category management theories.

For example, shoppers at Food Lion stores can expect promotions for take-home, instant consumable, seasonal and specialty/ novelty candy,

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