TARGETING THE BITE

Rather than marketing all candy as a destination stop, some retailers are emphasizing one segment, whether it's seasonal, instantly consumable, novelty, boxed or bulk.Of the retailers polled by SN, most said they are not designating candy as a "destination" category as defined by Efficient Consumer Response and category management theories.For example, shoppers at Food Lion stores can expect promotions

Rather than marketing all candy as a destination stop, some retailers are emphasizing one segment, whether it's seasonal, instantly consumable, novelty, boxed or bulk.

Register to view the full article