TARGETING ETHNIC SHOPPERS

The acquisition of ethnic beauty care companies by the big cosmetic giants such as L'Oreal and Revlon signals the potential that ethnic health and beauty care holds for retailers.Charles Todd, HBC buyer at C.B. Ragland, Nashville, Tenn., echoes what many retailers are saying. "The category is big business, and booming."The demographics alone tell a compelling story. The proportion of African-Americans

The acquisition of ethnic beauty care companies by the big cosmetic giants such as L'Oreal and Revlon signals the potential that ethnic health and beauty care holds for retailers.

Charles Todd, HBC buyer at C.B. Ragland, Nashville, Tenn., echoes what many retailers are saying. "The category is big business, and booming."

The demographics alone tell a compelling story. The proportion of African-Americans is expected to grow at a moderate rate from 12.6% of the total U.S. popula

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