A TASTE OF ITALY

Italian food presents retailers and consumers alike with a host of convenient, colorful meal solutions. Grocery merchandisers in the Center Store are taking advantage of this opportunity, using the entire store for the occasional special promotion, while cross merchandising within the segment as a daily draw for shoppers looking for the simple and economical.The prosaic comfort of spaghetti and sauce

Italian food presents retailers and consumers alike with a host of convenient, colorful meal solutions. Grocery merchandisers in the Center Store are taking advantage of this opportunity, using the entire store for the occasional special promotion, while cross merchandising within the segment as a daily draw for shoppers looking for the simple and economical.

The prosaic comfort of spaghetti and sauce appeals to consumers on many levels, and the category continues to grow across the b

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