TASTE OF THE ORIENT

While retailers continue to struggle with how to merchandise the fluctuating category, Oriental foods have been inching their way onto supermarket shelves and into shopping carts as an offshot of consumer fondness for Asian takeout food.Total dollar sales for the Oriental food category for all three channels -- food, mass and drug -- grew a slight 1.8% to $279.5 million for the 52-week period ended

While retailers continue to struggle with how to merchandise the fluctuating category, Oriental foods have been inching their way onto supermarket shelves and into shopping carts as an offshot of consumer fondness for Asian takeout food.

Total dollar sales for the Oriental food category for all three channels -- food, mass and drug -- grew a slight 1.8% to $279.5 million for the 52-week period ended Oct. 10, 1999, according to data from Information Resources, Inc, Chicago, with only m

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