TEA-ING UP

SEBASTOPOL, Calif. -- Traditional Medicinals here, a maker of medicinal herbal teas that does most of its business in specialty health-food stores, is trying to change the way supermarkets think about this growing but unexploited segment.Currently partnering with Raley's Supermarkets, West Sacramento, Calif., and Star Market, Cambridge, Mass., to help manage their natural-food sections, Traditional

SEBASTOPOL, Calif. -- Traditional Medicinals here, a maker of medicinal herbal teas that does most of its business in specialty health-food stores, is trying to change the way supermarkets think about this growing but unexploited segment.

Currently partnering with Raley's Supermarkets, West Sacramento, Calif., and Star Market, Cambridge, Mass., to help manage their natural-food sections, Traditional Medicinals is "offering supermarkets the opportunity to say to shoppers, 'We're a plac

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