TEAM WORK

Cross-merchandising is an exercise in teamwork, and getting everyone on the team to play well together can be a challenge, retailers acknowledged.Indeed, territorialism among store departments presents a big hurdle, according to industry sources. In fact, getting departments to work together may at times seem insurmountable.In the best-case scenario, cross-merchandising plans boost sales and profits

Cross-merchandising is an exercise in teamwork, and getting everyone on the team to play well together can be a challenge, retailers acknowledged.

Indeed, territorialism among store departments presents a big hurdle, according to industry sources. In fact, getting departments to work together may at times seem insurmountable.

In the best-case scenario, cross-merchandising plans boost sales and profits significantly. Yet if the promotions fail, they can create chaos in the host

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