TECHNOLOGY AND NEW-PRODUCT DISTRIBUTION

Sales and marketing agencies are using technology more than ever before to assist in making sure new products are cut in properly at retail, but sometimes retailers' own systems can cause out-of-stocks, according to brokers.One example of the use of technology to monitor retail compliance is a system recently launched by The Performance Group, Santa Fe Springs, Calif., which uses auditors with hand-held

Sales and marketing agencies are using technology more than ever before to assist in making sure new products are cut in properly at retail, but sometimes retailers' own systems can cause out-of-stocks, according to brokers.

One example of the use of technology to monitor retail compliance is a system recently launched by The Performance Group, Santa Fe Springs, Calif., which uses auditors with hand-held scanners to give real-time updates of store conditions.

The company's rec

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