TECHNOLOGY, CLASSIC STORIES DRIVE SALES OF ANIMATED VIDEO

SOUTH BEND, Ind. -- Animated movies are a lively bunch at supermarkets, thanks to advanced technology and classic titles.At Martin's Super Markets here, Laura Fisher, video coordinator, said technologically advanced cartoons like "Toy Story" and the highly anticipated November release of "Shrek" have been driving profits."The new way they are doing animation is selling itself," she said, noting that

SOUTH BEND, Ind. -- Animated movies are a lively bunch at supermarkets, thanks to advanced technology and classic titles.

At Martin's Super Markets here, Laura Fisher, video coordinator, said technologically advanced cartoons like "Toy Story" and the highly anticipated November release of "Shrek" have been driving profits.

"The new way they are doing animation is selling itself," she said, noting that she plans to carry 10 copies of "Shrek" for rental at each store this year.<

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