TECHNOLOGY EMPOWERING 7-ELEVEN, CEO DECLARES

PASADENA, Calif. -- 7-Eleven is using technology to control its own destiny, said James Keyes, president and chief executive officer of the convenience-store chain."By 1991, we had stopped innovating," Keyes said. "With only 2,000 square feet per store and no retail initiatives, we were selling shelf space to manufacturers, but we weren't growing anymore."We were letting manufacturers make all product

PASADENA, Calif. -- 7-Eleven is using technology to control its own destiny, said James Keyes, president and chief executive officer of the convenience-store chain.

"By 1991, we had stopped innovating," Keyes said. "With only 2,000 square feet per store and no retail initiatives, we were selling shelf space to manufacturers, but we weren't growing anymore.

"We were letting manufacturers make all product decisions, letting distributors determine the cost of goods and the assort

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