TECHNOLOGY HELPS IN CENTER STORE

CHICAGO -- Technology must be properly applied if it is to help grocery category managers drive incremental profits, a consultant said at the FMI Show here.Tim Manning, vice president of marketing for KhiMetrics, Scottsdale, Ariz., said the sources of channel leakage siphoning sales from Center Store have grown beyond price to include convenience and variety.All of these formerly strong walls are

CHICAGO -- Technology must be properly applied if it is to help grocery category managers drive incremental profits, a consultant said at the FMI Show here.

Tim Manning, vice president of marketing for KhiMetrics, Scottsdale, Ariz., said the sources of channel leakage siphoning sales from Center Store have grown beyond price to include convenience and variety.

All of these formerly strong walls are crumbling before the pressure applied by today's generation of supercenters, wa

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